Whataburger Heats Up Menu with Return of Spicy Ketchup

Food March 4, 2013 San Antonio

SAN ANTONIO – March 4, 2013 – It’s baaack! In response to customers’ overwhelming love for the condiment, Whataburger is bringing back its popular Spicy Ketchup. Beginning March 4, 2013, customers will be able to enjoy Spicy Ketchup for a limited time with their favorite Whataburger entrées.

After introducing the condiment in January 2012, Spicy Ketchup was an instant hit among customers as a bold twist to Whataburger’s traditional and popular “Fancy Ketchup.” The red jalapeño-infused ketchup was offered as a limited batch last spring before the final case was given away through a Facebook sweepstakes that garnered nearly 20,000 entries.

“We heard our customers’ requests to bring back Spicy Ketchup and we’re pleased to reintroduce it to our menu for a limited time,” said Whataburger Group Director of Corporate Communications Pam Cox. “Our Facebook sweepstakes for the final case of our last batch was such a hit, we look forward to engaging our fans on Twitter to give away the first case of this new batch.”

Fans can enter to win the first case – 200 black-labeled tubs – of the second limited batch of Spicy Ketchup through a Twitter sweepstakes. To be eligible to win, fans must retweet the applicable Tweet on March 4 and include the hashtag #SpicyIsBack. The winner will be chosen at random from entries received during the designated 24-hour sweepstakes period.

Family owned Whataburger has proudly served its famous burgers since 1950 and continues to deliver fresh, made-to-order meals every day with extraordinary customer service. Headquartered in San Antonio, Whataburger has successfully expanded from a single burger stand in to a thriving family of restaurants across 10 states today.

In addition to Spicy Ketchup and Fancy Ketchup, the 24-hour restaurant is well known as a popular destination for late night dining and breakfast.

ABOUT WHATABURGER: For more information about Whataburger’s menu, locations and community outreach, visit www.whataburger.com, become a fan on Facebook at http://www.facebook.com/whataburger or follow us on Twitter @Whataburger.

For Further Information Contact:

Whataburger Media Relations Team
(210) 476-6547